A product-led creative brief
Identify the audience, product benefits, approved claims and formats that will make the message clear.
UGC video production
Your product. A fresh angle.
Show people why your product belongs in their day. Get creator-style UGC videos that bring its benefits to life.
Start a UGC briefThe idea
Start with the product. Build the story around it.
Sometimes the footage you need doesn’t exist yet. User-generated content (UGC) production commissions creator-style videos for your brand: product demonstrations, explainers, unboxings and other formats that help an audience understand the offer.
We align the message, creative fit and required assets before production. The brief defines the formats, review rounds and usage rights, including any planned organic posting or paid-media use.
Creative illustration · The formats and placements follow your brief.
Help people see what your product can do.
Creative decisions, connected.
From the brief to the handover.
Content built for its destination
Develop social-first video around the agreed concept, with hooks, framing and delivery formats suited to your channels.
A usable handover
Agree revisions, final files, licensing and any paid-use or posting requirements before the shoot, so the content is ready for its next step.
The process
From the product brief to the final files.
A clear starting point. A connected route to delivery.
- 01
Listen
The product, its audience and the intended use.
- 02
Match
An angle and format that bring the benefit out.
- 03
Make
Shoot, edit and refine the agreed creative.
- 04
Deliver
Approved files, formats and usage terms.
A campaign has more than one measure.
See the published work, the reported results and the measurement behind each number.
Explore MigrateMate case study
MigrateMate
200,000,886 views from 2,583 published reels. A campaign measured through both audience response and the work released.
200,000,886Views
2,583Reels posted
Your next campaign
Bring the product. Let’s find its story.
Share your product, target audience, creative references and intended channels. Include any launch dates, usage requirements and formats you already know you need.
Start a UGC briefYour questions, answered.
What does UGC mean here?
User-generated content is used here to describe commissioned, creator-style content made for a brand. It is new footage, rather than edits from an existing video library.
Does the content have to show a person?
No. A brief can focus on the product, demonstrations and other object-led formats. The creative approach is agreed around the product and intended message.
Does a UGC project include a creator posting the video?
Not automatically. Content production, creator posting and distribution are different deliverables. We define which are included in your project.
Can we use the videos in paid ads?
Paid-media use, licensing period, platforms and any extra versions need to be included in the agreed usage terms before production starts.
Let’s make your next campaign count.
A brand with a brief? A creator with ambition? Let’s talk.
Start a conversation
