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Music campaignCampaign case study

Border 2 Song

A song that travelled through the feed.

5,482 reels brought the campaign into short-form feeds, with 91,950,886 reported views across the published work.

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BORDER 2SONG CAMPAIGN
Views
91,950,886
Reels posted
5,482
The campaign, at a glance

Border 2 Song.
The complete picture.

5,482 reels brought the campaign into short-form feeds, with 91,950,886 reported views across the published work.

Views describe plays across the campaign content. The publishing total shows the volume of work released; it is a separate measure of delivery.

Campaign record

Clear numbers.
Useful context.

Every result has a unit. Here is what is included in this campaign’s readout.

Campaign
Border 2 Song
Published output
5,482 reels posted
Views
91,950,886
Reporting source
Campaign figures supplied by our team

Views count plays, not unique people. Figures describe reported campaign delivery. They do not measure sales or conversions.

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